Sector: Food Services
date: 2020
Role: UX designer
project: Restaurant app
self-deirected
Verde Retreat provides the freshest and tastiest guilt-free food for busy people to keep them happy and healthy, saving them time with a quick delivery right to their office or home.
I took the initiative for this non-commercial project during the outbreak of the COVID-19 pandemic when a significant number of restaurants faced restrictions on serving customers due to legislation in Washington state. These challenging times were a motivation to explore how new technologies can assist traditional businesses.
• Gender - females & males
• Education - College Education or higher
• Occupations - Business Owners, Executives and Manager at big companies, married homemakers, professional athletes.
• Ages 25-60
• Location - urban & suburban, Seattle (Eastlake and surrounded neighborhoods)
Personality & Attitudes
• Professional
• Goal-Driven
• Adventurous
• Detailed Oriented
• Friendly
Values
• Open Minded
• Aware
• Liberal
• Sharing
• Responsible
Lifestyles
• Active
• Researcher
• Outdoor Lover
• Family & Community
• Self-Care
User Needs
The website needs to enable the user to:
• Find out if the restaurant delivers to their area.
• Order food Online.
• Customizable meals and ingredients.
• Clear Pictures and descriptions of the food Items and Beverages.
• Frequent customer rewards.
Client NeedsThe website needs to enable the client to:
• To sell food online that can be delivered.
• Provide a system for order customization.
• Be able to track delivery & time on a live map.
• Be able to get feedback from customers about food and services.
• Be able to cancel or change delivery address after an order is placed.
1. Content RequirementsContent (text, images, video) that the user will need. “The user will be looking for…”
• Hi quality photos of each food and beverage.
• Clear and short description of each food and beverage option.
• Video of how it works: step by step process.
• Frequent customer account.
• Guest check out.
• Frequently buyer rewards.
• FAQ's short text.
• Fast delivery and order tracking.
• Be able to add, remove or replace items on food and beverages.
• Information through text and videos about the value of eating healthy and quality of ingredients.
• Story behind Verde Retreat.
• Communication between customer and restaurant after placing an order.
• Display of Restaurant's phone and address.
2. Functionality RequirementsSystems that will allow the user accomplish tasks. “The user will be able to…”
• Zip location fill-out to make sure it's an area that delivery is offered.
• Live map to track delivery status.
• Easy check out platform and option of third party check out pages like PayPal etc.
• Account setup and dashboard for customers to keep payment information and reward points.
• Toggle buttons for customization of the food and beverage.
• Video embed capabilities for some information about Verde Retreat.
• Preview order page with pictures before check out.
• Social media links for customers to share their experience.
• After order communication chat box for inaccurate or incomplete orders.
• Rating system and testimony from happy customers.
verde retreat
bebas neue - reg 200
verde retreat
Open Sans - Light
Verde Retreat Online Restaurant was created during during the COVID-19 outbreak with the intention of helping restaurants continue their operations maintaining profitability and keeping their staff employed.
The next steps will be conducting usability tests and developing a UI template that any restaurant can easily adapt to.
