sector: Media
date: 2023
Role: UX Designer
Project: ReDesign
Fruit Punch Media is a production company based in Seattle, WA. finessing video, animation & web serving clients all over the globe.
01The ProblemThe main problem we are trying to solve is that for lots of clients it's unclear what media service is best for them while they think think media assets are very important, they don't know where to start.
02The GoalThe goal of this project is to redesign a better experience for users selecting a service for their media needs, communicating the company’s message, what is unique about it. Secondly to establish an impactful online presence.
03Business Needs• Display samples of work.
• Rank high on resource websites.
• Have a responsive website.
• Establish an online presence.
04 DeliverablesResearch insights, responsive web design.
05ConstrainsPlatform Migration
06Content requirements• Fruit Punch videos (intro, about us, the process), images, logos, copy.
• Work samples, videos and images.
• Logo display of clients.
• List of services.
• Contact information.
• Client contact forms.
07Functionality requirements• Host large quantity of videos.
• Display high quality videos.
• Display videos and work images fast.
• Connect with social media channels.
• Collect prospects information.
Users• Marketing Agencies.
• Businesses (Small, Med, Large).
• Bilingual Businesses.
• Spanish Speaking Businesses.
User Needs• See samples of work.
• See quality of workTo see list of services.
• Connect with the company about possible services.
• Enquire services.
• See reviews.
- Current state of the existing pages
- Readability, actionability
- Analytics review
- Key message
- Keywords
- Goal of the page
- Key actions
- Knowledge level
Knowledge Level:
- Is the visitor knowledgeable of what he is looking for?
- Has the visitor worked with Fruit Punch or other similar companies?
- Companies that offer video production services.
- Analysis of the most important pages:
Home, work, contact, about, services, and process.
Design Goals:
- To engage users showing Fruit Punch core services
- To be visually impactful.
The goal is to target the process of users selecting a service, learning the details — eliminate the user's pain points— and finally filling out a contact form to enquire the service.
